Your Local Community Marketing Expert

Small Business Developer/Consultant & CEO of Solution Groups Marketing

Petru Cretu [Peter]

• Small Business Web Design Expert
• Small Business Social Media Expert
• Small Business Google Expert
• Small Business Mobile Expert
• Groupon Expert

Phone: (706) 870-4594

Email: support@solutiongroups.com

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Small Business Marketing Mistakes – Are You Making These Mistakes?

• Not having a marketing plan ->they are doing the wrong marketing activities the right way to doing the right marketing activities the wrong way.
• Having a weak small business marketing message -> your marketing message not only tells your prospect what you do, but persuades them to become your customer.
• Not differentiating your business from your competition -> your unique selling proposition (a USP is something that differentiates you from all your competitors both local and industry-wide).
• Not having a systematic referral generating program -> a referral system is not just “word of mouth advertising”, but a methodically process that you have put in place to capture qualified prospects through your association with other people.
• Always looking for brand new customers and neglecting current customers -> your customer database is a goldmine.
• Not practicing joint venture marketing -> too many small businesses make the mistake of not looking beyond their walls of their business to see the vast opportunities of business awaiting for them through “joint venture marketing”. Joint venture marketing is the process of marketing to the customers of complimentary businesses.
• Focusing on their products or services and not understanding customers’ needs and wants -> dentify at least one common problem of your prospects and the benefit of using your product or service.
• Wasting thousands of dollars in advertising to achieve minimal results -> As Lord Leverhulme, the founder of Unilever, famously said, “I know that half of my advertising budget is wasted, but I’m not sure which half.”
• Not using direct response marketing -> many small businesses practice what is called “image marketing”, “brad marketing” or “hope and pray marketing”, which do not work for small businesses.
• Not tracking your advertising and not measuring results -> you must know precisely how many sales and how much money have you made from each of your marketing campaigns.
• Lack of follow up -> effective follow-up is the key to turning more prospects into paying customers, and to turning good clients into great clients.
• Old school selling -> focus is on getting the immediate sale, on making the transaction. Instead, you should sell through building strong relationships with your customers via education and the power of automated follow up.
• Not having good customer service and good testimonials ->people look for testimonials and reviews before making a decision to purchase a product or a service. Excellent customers service is crucial for your business success.
• Believing That “If You Build It, They Will Come” -> There is a misconception among small business owners that, with the right product or service, your customers will simply “find” you when you open your doors for business. Whether you have a physical storefront on a corner lot in the busiest part of downtown, or a graphically pleasing online storefront offering easy access to your hot products and services, your customers will not find you if you do not market to them.
• Failure to adapt to changing market conditions -> Stay informed of the rapidly changing business environment by reviewing your company’s business strategy. If you determine that your current strategy will not work, overhaul your business focus, if necessary. It is important that you study your customers thoroughly so you can track customer preferences and buying trends.

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